Community Shared Health Centers Proposal
I. Project Overview
This initiative seeks to establish a new benchmark for community health management by creating "Community Shared Health Centers" in premium residential communities across Wenling City (Taizhou) and Xinchang County (Shaoxing). Beyond standard oxygen therapy services, these centers will integrate advanced health monitoring devices including thermal therapy units, blood pressure monitors, and glucose meters, forming a comprehensive community health service platform.
The project operates under a "diversified equipment, community-oriented services, and membership-based operation" model, with each service hub serving three adjacent high-quality residential communities. Each hub will be equipped with four dual-person oxygen chambers, one single-person oxygen chamber, and supporting health monitoring devices. Through pre-sale membership cards, the project ensures rapid capital recovery and stable investment returns.
II. Market Analysis and Location Recommendations
(1) Market Analysis
- Wenling City: As one of China's top 100 counties, Wenling boasts a thriving private economy and strong consumer power, with residents pursuing high standards of health and quality of life. Potential core users include middle-to-high-income groups like white-collar workers and business owners.
- Xinchang County: Xinchang is a renowned "China pharmaceutical powerhouse" with companies like Xinhecheng and Jingxin Pharmaceutical. Residents generally have a strong awareness of health care. The thriving tourism and wellness industry is highly compatible with the concept of health management.
(2) Site Selection Suggestions
The principle of "one center for three communities" is followed. Priority conditions: new age, high occupancy rate, perfect property management, high consumption level, and sufficient public space.
1. Wenling City Clusters:
- Cluster 1: Jinjiang Community, Kyoto Yufu, Lakeside No.1 (Civil servants, businessmen).
- Cluster 2: Zhixin·Yuanshu, Country Garden·Jiudu Hui, Haocheng·Baili Plaza (Young families).
- Cluster 3: Shangri-La Garden, Times Square, Xixi Villa (High-net-worth homeowners).
2. Xinchang County Clusters:
- Cluster 1: Greentown·Lanyuan, Feicui Mountain, Sanhua·Modern City (Upscale professionals).
- Cluster 2: Gushan Park area, Chating Community (Health-focused environment).
- Cluster 3: World Trade Plaza, Baiyun Villa (Core commercial zone).
III. Input and Operating Cost Analysis (First Year)
(i) Cost of investing in single-point equipment
- Equipment investment: ¥300,000 (4 double cabins + 1 single cabin + monitoring)
- Annual venue rental: ~¥120,000
- Renovation cost: ~¥300,000
- Total Estimated Investment: ¥720,000
(ii) Single-point operating costs (Monthly)
- Staff salaries: ¥5,500
- Utilities & Maintenance: ¥3,000
- Marketing: ¥2,000
- Depreciation: ¥20,000
- Total Monthly Cost: ¥30,500 (Annual: ¥366,000)
(iii) Total cost of a single point of investment
Total single-point investment cost: ¥846,000
(Includes equipment, rent, renovation, and first-year operating expenses minus depreciation adjustments).
IV. Profit Model and Investment Return Analysis
(1) Profit Model (Pre-sale Membership)
Jika: ¥3,680 | Monthly pass: ¥1,580 | 10-time card: ¥680 | Experience: ¥19.9
(2) Single-point Income Forecast
Monthly Target: 5 Jika, 20 Monthly, 30 10-time cards, 100 Experience cards.
Annual Revenue: ¥868,680
First Year Net Profit: ¥22,680
(3) Cash Flow & ROI Analysis
| Period | Inward Cash-flow | Cash Drain | Net Cash Flow |
|---|---|---|---|
| Year 1 | 868,680 | 846,000 | 22,680 |
| Year 2 | 843,379 | 238,835 | 604,544 |
| Year 3 | 794,966 | 225,124 | 569,842 |
| Total | 2,507,025 | 1,309,959 | 1,197,066 |
Gross Profit: ¥1,197,066
Return on Investment (ROI): 47.17%
V. Feasibility, Risks and Responses
Feasibility: Strong market in Wenling/Xinchang; superior prepaid financial model; high scalability.
- Market Acceptance: Counter with experiential marketing and KOL seminars.
- Competition: Accelerate expansion to secure premium locations.
- Safety: Certified equipment and liability insurance.
VI. Implementation Recommendations
- Phased Approach: Establish flagship demonstration site first.
- Marketing: Online (Social Media) + Offline (Property Management).
- Service Optimization: Bundle oxygen, heat therapy, and monitoring.